Recruitment Cost Comparison
O'Donnell Staffing Research vs. Newspaper Advertisement
Consider our costs compared to placing a recruitment display ad in a major
market newspaper, Sunday edition. These are average costs and actual costs do vary
from city to city.
Cost per line in each column: $31.00*
In order for your advertisement to “stand out” with the competition on the page, the average recruitment display ad usually runs 3 columns by 6 inches.
6 Inches X 14 lines per inch = 84 Lines
84 Lines X 3 Columns = 252 Lines (size of ad)
252 Lines X $31.00 per Line = $7,812.00
TOTAL SAVINGS TO YOUR FIRM
FROM UTILIZING O’DONNELL STAFFING
RESEARCH FOR 25-60 HOURS @ $100.00
PER HOUR INSTEAD OF USING
HIT-OR-MISS RECRUITMENT
ADVERTISING:
Up To $5,027.50 In Savings
Not only is the use of recruitment advertising more expensive and less proactive, it is the highest form of a recruitment “game of chance”. Your firm is taking a chance on readership, ad placement on the page and possible hidden production costs.
According to a Personnel Journal published survey, 91% of qualified individuals
do not browse the employment section because they are employed and not proactively seeking a position. However, if this same group is called by O’Donnell Staffing Research and presented a new opportunity, between 10% to 18% would be interested in your opportunity and become a viable candidate.
*Rate is based on current Sunday recruitment advertising by a major news publication.